How To Write A Creative Brief: What Should Be Included?

It is important to know what you need to include in a creative brief to receive exactly what you are looking for from your design. There are a few factors that you need to know when it comes to how to write a creative brief.

If you are wondering what to include in a creative brief or how to write a creative brief for branding, then be sure to read on.


1. Introduction

The first thing you need to do is introduce your business. This includes your background and your mission so that those creating your design have an idea of what your business is about. You will need to mention what your products or services are and what your brand aims to do.

2. The Project

Next, you will need to go into more detail about the specific project in hand. Describe what it is and how it fits in amongst the rest of your business strategy. This can help to identify what is needed from the project, whether it needs a rebrand or smaller changes to keep up with your growing business.

3. Audience

Pay particular attention to describing your audience since this is the key to what your designs are aiming to do. All your branding and marketing should be aimed at the intended target audience, so it is pivotal to clearly identify them.

4. Goals

Identifying the goals of the project is the next step. Mention what you are looking to achieve and what measurements are in place so that you will know when these have been met. This helps to work out when the project has succeeded.

5. Challenges

Noting any challenges and competition you face is another key element. Your industry will have specific trends and competitors, and it helps if you make these known early so that the creative agency knows what they are working with.

6. Expectations

Make sure to agree on expectations, to begin with. This includes any logistics, budget and deadlines that you need to meet when it comes to the designs that you are asking for.

For more tips that can help you get the most for your business, be sure to browse through our blog as well as downloading a copy of our various free guides.

If you are looking for more ways to boost your brand, make sure to get in touch with us to get a free quote specific to your requirements.