Logos are key to building your brand and bringing attention to your product or service. There are five principles of an effective logo design to be aware of that can help you to create a memorable and eye-catching logo. Read on to find out how to create an effective logo design.
1. Simple
The best logo designs are simple to help them be much easier to replicate and recognise. It is important that your logo is clear which is why simplicity is key. You need to create something that is instantly recognisable and the best way to do this is by avoiding too much detail and distractions. A logo with a simple but effective design is much easier to spot at a distance or at a quick glance.
2. Memorable
The most effective designs are memorable. The best way to keep potential clients thinking about your business is to create a logo that they can’t forget. Keeping the logo simple and including a colour scheme and common motifs will make your logo memorable.
3. Timeless
To avoid wasting time and money on rebranding and recreating your logo over and over, make sure that your logo is timeless. Creating a logo that can last many years is the best way to create a brand that people can come to recognise, creating a more reliable and trustworthy image for your business.
4. Versatile
When it comes to modern marketing, you need to promote your business across a wide range of platforms. This could include social media, print marketing formats such as leaflets and business cards, billboards and much more. You need to consider this when creating your logo as it must work on a whole host of sizes and platforms.
5. Appropriate
You need to consider your audience as well as the intended use of your logo. If you are marketing towards a younger market then you will need to use bright, playful colours and large fonts that are eye-catching to young children. If you are marketing towards a more serious market then your logo will of course be very different, perhaps with more subtle colours and refined fonts.
These five principles help to create a great logo that you can be proud to promote your business with.
To find out more about creating an effective logo, download a free copy of ‘Logos And Branding, What Is The Difference’ and be sure to get in touch today.
