What is a brand?

In the business world, many entrepreneurs and new ventures dive into their endeavors armed only with a logo and a website, overlooking a crucial element: brand identity. Without a strong brand, they miss out on countless opportunities. After all, people are naturally drawn to captivating brands like bees to honey.

But what exactly is a 'brand,' you might wonder? Your brand is the embodiment of your "who, what, and why." It encompasses your identity, your target audience, their needs, and the solutions you provide. It involves understanding your competitors and highlighting your unique selling points.


Here's the thing: building a brand isn't just about chasing a quick buck. Successful brands are driven by a deeper purpose, extending far beyond mere profit. By prioritizing your brand's values, you create positive vibes that resonate with your audience and generate more business. It's a true win-win scenario!

To truly stand out, positioning is key. Your mission statement succinctly outlines your purpose and serves as a guiding principle. Your company culture shapes the experience for both customers and team members, setting the tone for a positive interaction. Meanwhile, your brand values define the beliefs you uphold, influencing your actions and brand voice.

Of course, let's not forget about the benefits your product or service brings to the table. How does it address your customers' problems? Why is it beneficial to them? What sets it apart from the competition? Your unique selling point (USP) is the secret weapon that sets you apart and captures the attention of your target audience.

Now, let's explore the creative realm of visual and verbal identities. A well-crafted logo serves as the cornerstone of your visual brand identity, maintaining consistency across all platforms. Your brand architecture encompasses everything from graphics and color palettes to fonts and photographic styles.

But it's not just about appearances; your brand's voice matters too. A distinctive tone of voice adds personality and authenticity to your communications. And when it comes to conveying your brand essence, simplicity is key. A compelling strapline summarizes your core message concisely, leaving a lasting impression.

Are you ready to make your mark?

Allow Think Plus Ink to guide you on your brand journey. Visit our website today to download our free resources and unlock the full potential of your business!

As soon as you contact us, we can get started helping you, giving you a fully dedicated senior resource and responsive service every step of your design challenge, creating work that transforms brands and drives growth.