--- title: Unlocking Shopper Behaviour Through Packaging Design description: Think Plus Ink Design Agency, Derbyshire explain three keys to unlocking shopper behaviour through great packaging design for retail. image: https://blog.thinkplusink.com/hubfs/Unlocking-Shopper-Behaviour-Through-Packaging-Design.jpg --- [![logo](https://blog.thinkplusink.com/hs-fs/hubfs/TPI-Logo.png?width=1000&height=1000&name=TPI-Logo.png "logo")](https://thinkplusink.com/) - [about us](https://thinkplusink.com/about-us/) - [our work](https://thinkplusink.com/our-work/) - [Branding](https://thinkplusink.com/branding/) - [Literature](https://thinkplusink.com/literature-design/) - [Packaging](https://thinkplusink.com/packaging-design/) - [blog](https://blog.thinkplusink.com/) - [resources](https://thinkplusink.com/resources/) - [get in touch](https://thinkplusink.com/contact/) [twitter icon](https://twitter.com/thinkplusink) [linkedin-in icon](https://www.linkedin.com/company/think-plus-ink/) [instagram icon](https://www.instagram.com/think_plus_ink/) [facebook-f icon](https://www.facebook.com/thinkplusinkltd) # Blog ![Unlocking Shopper Behaviour Through Packaging Design](https://blog.thinkplusink.com/hubfs/Unlocking-Shopper-Behaviour-Through-Packaging-Design.jpg) ## Unlocking Shopper Behaviour Through Packaging Design 8 Nov 2023 At Think Plus Ink, we know the secret to influencing consumer choices in the bustling world of retail – it's all about packaging. Packaging isn't just a container; it's a powerful tool that guides shoppers through their journey. ## The Three A's of Pack Design: Attract, Assist, and Assure[![Request-a-quote-think-plus-ink](https://blog.thinkplusink.com/hs-fs/hubfs/Request-a-quote-think-plus-ink.png?width=220&height=61&name=Request-a-quote-think-plus-ink.png)](https://thinkplusink.com/request-a-quote/) **1. ATTRACT** – from 6 feet away In the first phase, shoppers are on the hunt for what they need. Packaging must captivate them from a distance, using colour, logos, and brand icons. Think of Coca Cola's iconic red can or Pringles' moustached mascot – instantly recognisable. **2. ASSIST** – from 3 feet away In the second phase, customers are navigating the options. Packaging assists by providing product-specific info, key benefits, and secondary colour coding. It's the moment of decision – are they a Pepsi or a Coke person? **3. ASSURE** – from 1 foot away The third phase is all about selection and confirmation. Packaging reassures shoppers that they've made the right choice, either in-store or at home. It communicates reasons to believe and additional attributes up close. **Follow the Framework** Creating standout packaging doesn't have to be rocket science. It's about using the right language for the right job. Shouting detailed information on the pack won't help. Ask yourself: What does the customer need to see first? ## **Need Help With Your Packaging Design?** Packaging design may seem complex, but we've mastered it. At Think Plus Ink, we understand the psychology behind packaging. [Get in touch](https://thinkplusink.com/request-a-quote/) to learn more about our end-to-end packaging design services and check out [Our Work](https://thinkplusink.com/our-work/) for inspiration. As soon as you contact us, we can get started helping you, giving you a fully dedicated senior resource and responsive service every step of your design challenge, creating work that transforms brands and drives growth. [![request-a-quote-2](https://blog.thinkplusink.com/hs-fs/hubfs/request-a-quote-2.png?width=1520&height=265&name=request-a-quote-2.png)](https://thinkplusink.com/request-a-quote/)   [twitter icon](https://twitter.com/thinkplusink) [linkedin-in icon](https://www.linkedin.com/company/think-plus-ink/) [instagram icon](https://www.instagram.com/think_plus_ink/) [facebook-f icon](https://www.facebook.com/thinkplusinkltd) ### Posts By Topics - [best brand design agencies (17)](https://blog.thinkplusink.com/tag/best-brand-design-agencies) - [brand identity design agency (17)](https://blog.thinkplusink.com/tag/brand-identity-design-agency) - [brand identity agency (2)](https://blog.thinkplusink.com/tag/brand-identity-agency) - [importance of brand positioning (2)](https://blog.thinkplusink.com/tag/importance-of-brand-positioning) - [logo brand identity design (2)](https://blog.thinkplusink.com/tag/logo-brand-identity-design) - [rebranding (2)](https://blog.thinkplusink.com/tag/rebranding) - [benefits of brand positioning (1)](https://blog.thinkplusink.com/tag/benefits-of-brand-positioning) - [brand logo development (1)](https://blog.thinkplusink.com/tag/brand-logo-development) - [creative brief (1)](https://blog.thinkplusink.com/tag/creative-brief) - [design agency (1)](https://blog.thinkplusink.com/tag/design-agency) - [design custom packaging (1)](https://blog.thinkplusink.com/tag/design-custom-packaging) - [design principles (1)](https://blog.thinkplusink.com/tag/design-principles) - [how to position your brand (1)](https://blog.thinkplusink.com/tag/how-to-position-your-brand) - [importance of product packaging (1)](https://blog.thinkplusink.com/tag/importance-of-product-packaging) - [packaging graphic design (1)](https://blog.thinkplusink.com/tag/packaging-graphic-design) - [sustainable packaging design (1)](https://blog.thinkplusink.com/tag/sustainable-packaging-design) see all ### Latest posts [The A-Z of Branding](https://blog.thinkplusink.com/the-a-z-of-branding) [How strategic branding removes friction and makes growth easier](https://blog.thinkplusink.com/strategic) [Brand Friction Checklist](https://blog.thinkplusink.com/brand-friction-checklist) [Checklist for Effective Logo Design](https://blog.thinkplusink.com/checklist-for-effective-logo-design) ### Subscribe to our blog ### Let’s Talk… Fancy an informal chat? Say [hello@thinkplusink.com](mailto:hello@thinkplusink.com) or give us a call on **01332 215644** [twitter icon](https://twitter.com/thinkplusink) [linkedin-in icon](https://www.linkedin.com/company/think-plus-ink/) [instagram icon](https://www.instagram.com/think_plus_ink/) [facebook-f icon](https://www.facebook.com/thinkplusinkltd) Think Plus Ink, No.9 Potters Yard 18 Potter Street, Melbourne Derbyshire, DE73 8HX ![FSB-Member-Logo-TPI](https://blog.thinkplusink.com/hubfs/FSB-Member-Logo-TPI.webp "FSB-Member-Logo-TPI") ![TPI_FIG_11](https://blog.thinkplusink.com/hubfs/TPI_FIG_11.png "TPI_FIG_11") ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Think Plus Ink", "url" : "https://blog.thinkplusink.com/author/think-plus-ink" }, "dateModified" : "2025-08-09T12:38:04.566Z", "datePublished" : "2023-11-08T13:12:27.000Z", "headline" : "Unlocking Shopper Behaviour Through Packaging Design", "image" : [ "https://blog.thinkplusink.com/hubfs/Unlocking-Shopper-Behaviour-Through-Packaging-Design.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.thinkplusink.com/unlocking-shopper-behaviour-through-packaging-design", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.thinkplusink.com/hubfs/TPI-Logo.png" }, "name" : "Think Plus Ink Ltd" } } ```