--- title: Blog | Think Plus Ink (4) description: Blog - Think Plus Ink Ltd (4) --- [![logo](https://blog.thinkplusink.com/hs-fs/hubfs/TPI-Logo.png?width=1000&height=1000&name=TPI-Logo.png "logo")](https://thinkplusink.com/) - [about us](https://thinkplusink.com/about-us/) - [our work](https://thinkplusink.com/our-work/) - [Branding](https://thinkplusink.com/branding/) - [Literature](https://thinkplusink.com/literature-design/) - [Packaging](https://thinkplusink.com/packaging-design/) - [blog](https://blog.thinkplusink.com/) - [resources](https://thinkplusink.com/resources/) - [get in touch](https://thinkplusink.com/contact/) [twitter icon](https://twitter.com/thinkplusink) [linkedin-in icon](https://www.linkedin.com/company/think-plus-ink/) [instagram icon](https://www.instagram.com/think_plus_ink/) [facebook-f icon](https://www.facebook.com/thinkplusinkltd) # Blog [![blog-featured-image ](https://blog.thinkplusink.com/hubfs/2025-06-27_BrandGuide_TPI_1920x1080.jpg)](https://blog.thinkplusink.com/why-brand-guidelines-are-crucial) ## [Why Brand Guidelines are Crucial for Business Success](https://blog.thinkplusink.com/why-brand-guidelines-are-crucial) 27 Jun 2025 In today's competitive landscape, what truly sets a thriving large business apart? Is it simply a memorable logo? The answer,... [Read More](https://blog.thinkplusink.com/why-brand-guidelines-are-crucial) [twitter icon](https://twitter.com/thinkplusink) [linkedin-in icon](https://www.linkedin.com/company/think-plus-ink/) [instagram icon](https://www.instagram.com/think_plus_ink/) [facebook-f icon](https://www.facebook.com/thinkplusinkltd) ### Posts By Topics - [best brand design agencies (17)](https://blog.thinkplusink.com/tag/best-brand-design-agencies) - [brand identity design agency (17)](https://blog.thinkplusink.com/tag/brand-identity-design-agency) - [brand identity agency (2)](https://blog.thinkplusink.com/tag/brand-identity-agency) - [importance of brand positioning (2)](https://blog.thinkplusink.com/tag/importance-of-brand-positioning) - [logo brand identity design (2)](https://blog.thinkplusink.com/tag/logo-brand-identity-design) - [rebranding (2)](https://blog.thinkplusink.com/tag/rebranding) - [benefits of brand positioning (1)](https://blog.thinkplusink.com/tag/benefits-of-brand-positioning) - [brand logo development (1)](https://blog.thinkplusink.com/tag/brand-logo-development) - [creative brief (1)](https://blog.thinkplusink.com/tag/creative-brief) - [design agency (1)](https://blog.thinkplusink.com/tag/design-agency) - [design custom packaging (1)](https://blog.thinkplusink.com/tag/design-custom-packaging) - [design principles (1)](https://blog.thinkplusink.com/tag/design-principles) - [how to position your brand (1)](https://blog.thinkplusink.com/tag/how-to-position-your-brand) - [importance of product packaging (1)](https://blog.thinkplusink.com/tag/importance-of-product-packaging) - [packaging graphic design (1)](https://blog.thinkplusink.com/tag/packaging-graphic-design) - [sustainable packaging design (1)](https://blog.thinkplusink.com/tag/sustainable-packaging-design) see all ### Latest posts [The A-Z of Branding](https://blog.thinkplusink.com/the-a-z-of-branding) [How strategic branding removes friction and makes growth easier](https://blog.thinkplusink.com/strategic) [Brand Friction Checklist](https://blog.thinkplusink.com/brand-friction-checklist) [Checklist for Effective Logo Design](https://blog.thinkplusink.com/checklist-for-effective-logo-design) ### Subscribe to our blog [![What is a brand?](https://blog.thinkplusink.com/hs-fs/hubfs/What-is-a-brand.jpg?width=365&name=What-is-a-brand.jpg)](https://blog.thinkplusink.com/what-is-a-brand) ## [What is a brand?](https://blog.thinkplusink.com/what-is-a-brand) 13 Jun 2024 In the business world, many entrepreneurs and new ventures dive into their endeavours armed only... [Read More](https://blog.thinkplusink.com/what-is-a-brand) [![Unlocking Shopper Behaviour Through Packaging Design](https://blog.thinkplusink.com/hs-fs/hubfs/Unlocking-Shopper-Behaviour-Through-Packaging-Design.jpg?width=365&name=Unlocking-Shopper-Behaviour-Through-Packaging-Design.jpg)](https://blog.thinkplusink.com/unlocking-shopper-behaviour-through-packaging-design) ## [Unlocking Shopper Behaviour Through Packaging Design](https://blog.thinkplusink.com/unlocking-shopper-behaviour-through-packaging-design) 8 Nov 2023 At Think Plus Ink, we know the secret to influencing consumer choices in the bustling world of... [Read More](https://blog.thinkplusink.com/unlocking-shopper-behaviour-through-packaging-design) [![Tips on Working with a Design Agency](https://blog.thinkplusink.com/hs-fs/hubfs/how-to-work-with-a-design-agency.jpg?width=365&name=how-to-work-with-a-design-agency.jpg)](https://blog.thinkplusink.com/tips-on-working-with-design-agencies) ## [Tips on Working with a Design Agency](https://blog.thinkplusink.com/tips-on-working-with-design-agencies) 25 Oct 2023 Relationships can be tricky (we all know that) and strong relationships can take a bit of time and... [Read More](https://blog.thinkplusink.com/tips-on-working-with-design-agencies) [First](https://blog.thinkplusink.com/page/1) [Prev](https://blog.thinkplusink.com/page/3) [2](https://blog.thinkplusink.com/page/2) [3](https://blog.thinkplusink.com/page/3) [4](https://blog.thinkplusink.com/page/4) [5](https://blog.thinkplusink.com/page/5) [6](https://blog.thinkplusink.com/page/6) [Next](https://blog.thinkplusink.com/page/5) [Last](https://blog.thinkplusink.com/page/7) [twitter icon](https://twitter.com/thinkplusink) [linkedin-in icon](https://www.linkedin.com/company/think-plus-ink/) [instagram icon](https://www.instagram.com/think_plus_ink/) [facebook-f icon](https://www.facebook.com/thinkplusinkltd) ### Posts By Topics - [best brand design agencies (17)](https://blog.thinkplusink.com/tag/best-brand-design-agencies) - [brand identity design agency (17)](https://blog.thinkplusink.com/tag/brand-identity-design-agency) - [brand identity agency (2)](https://blog.thinkplusink.com/tag/brand-identity-agency) - [importance of brand positioning (2)](https://blog.thinkplusink.com/tag/importance-of-brand-positioning) - [logo brand identity design (2)](https://blog.thinkplusink.com/tag/logo-brand-identity-design) - [rebranding (2)](https://blog.thinkplusink.com/tag/rebranding) - [benefits of brand positioning (1)](https://blog.thinkplusink.com/tag/benefits-of-brand-positioning) - [brand logo development (1)](https://blog.thinkplusink.com/tag/brand-logo-development) - [creative brief (1)](https://blog.thinkplusink.com/tag/creative-brief) - [design agency (1)](https://blog.thinkplusink.com/tag/design-agency) - [design custom packaging (1)](https://blog.thinkplusink.com/tag/design-custom-packaging) - [design principles (1)](https://blog.thinkplusink.com/tag/design-principles) - [how to position your brand (1)](https://blog.thinkplusink.com/tag/how-to-position-your-brand) - [importance of product packaging (1)](https://blog.thinkplusink.com/tag/importance-of-product-packaging) - [packaging graphic design (1)](https://blog.thinkplusink.com/tag/packaging-graphic-design) - [sustainable packaging design (1)](https://blog.thinkplusink.com/tag/sustainable-packaging-design) see all ### Latest posts [The A-Z of Branding](https://blog.thinkplusink.com/the-a-z-of-branding) [How strategic branding removes friction and makes growth easier](https://blog.thinkplusink.com/strategic) [Brand Friction Checklist](https://blog.thinkplusink.com/brand-friction-checklist) [Checklist for Effective Logo Design](https://blog.thinkplusink.com/checklist-for-effective-logo-design) ### Subscribe to our blog ### Let’s Talk… Fancy an informal chat? Say [hello@thinkplusink.com](mailto:hello@thinkplusink.com) or give us a call on **01332 215644** [twitter icon](https://twitter.com/thinkplusink) [linkedin-in icon](https://www.linkedin.com/company/think-plus-ink/) [instagram icon](https://www.instagram.com/think_plus_ink/) [facebook-f icon](https://www.facebook.com/thinkplusinkltd) Think Plus Ink, No.9 Potters Yard 18 Potter Street, Melbourne Derbyshire, DE73 8HX ![FSB-Member-Logo-TPI](https://blog.thinkplusink.com/hubfs/FSB-Member-Logo-TPI.webp "FSB-Member-Logo-TPI") ![TPI\_FIG\_11](https://blog.thinkplusink.com/hubfs/TPI_FIG_11.png "TPI_FIG_11")