Your logo is often the first impression potential customers have of your business. But how do you know if it's truly working for you?
This simple DIY Logo Rating guide empowers you to objectively evaluate your current logo and identify areas for improvement. Use this assessment to make informed decisions that can significantly impact your brand's journey and bottom line.
The Logo Check-Up:
Rate Your Logo Out of 10 for Each Question!
Give your logo an honest score from 1 to 10 for each of these questions. Be truthful, this is about making your brand even stronger!
1. How much do you genuinely like your current logo? /10
2. How proud are you to show your logo to potential clients or customers? /10
3. How well does your logo speak to your ideal target audience? /10
4. How appropriate is your logo for your industry? (e.g., a playful, bubbly font might not work for a law firm!) /10
5. How well does your logo reflect your brand's core values and what you stand for? /10
6. How unique and recognisable is your logo? Does it stand out from your competitors? /10
7. How memorable is your logo? Could someone draw it from memory after seeing it for just a few seconds? /10
8. How scalable is your logo? Can it be easily recognised and look good at tiny sizes (like a social media icon) and huge sizes (like a billboard)? /10
9. How versatile is your logo? Does it adapt well to different applications, from your website to merchandise to print materials? /10
10. How timeless is your logo? Will it still look fresh and relevant in 5, 10, or even 20 years? /10
What's Your Logo's Score?
Tally up your total score out of 100 and see where your logo stands:
0-25: Immediate Action Needed!
Bluntly put, your logo is likely damaging your brand. It's probably causing lost revenue and could shorten your business's lifespan. A redesign should be your top priority.
26-50: Time for an Upgrade Soon
While not as critical as the lowest bracket, a logo redesign should be on your agenda in the near future. Investing in an improved logo now will benefit your brand significantly.
51-75: A Solid Foundation, But Room for Growth
You've got a pretty good logo, which is a great start! However, there's definitely room for improvement. Aim for a score in the 90s+ to truly elevate your brand.
76-100: Excellent Work! (But Don't Get Complacent)
These are impressive numbers! Your logo is clearly a strong asset. However, if you're on the lower end of this spectrum, consider a strategic redesign. It could be the wise investment that takes your brand to the next level.
Ready to Elevate Your Brand?
Now that you've got your score, what's next? Your logo is a critical component of your brand's identity and success. If your "Logo Check-Up" revealed areas for improvement, or if you're ready to transform your brand with a logo that truly stands out and performs, we're here to help.
Don't let a struggling logo hold your business back. Let's discuss how a professionally crafted logo can significantly boost your brand's impact, attract your ideal customers, and contribute directly to your bottom line.
Take the next step: Reach out today for a consultation and let's make sure your logo is truly an asset to your brand!
Allow Think Plus Ink to guide you on your brand journey. Download our free resources from our website and unlock the full potential of your business! Or contact us using the link below.